"Exploring advanced statistical analysis alongside robust research design principles, this rigorous yet accessible text prepares graduate students for practical applications through real-world examples and R/SPSS integration - purpose-built for a full-year curriculum."
Michael J. Hautus, Professor of Psychology, University of Auckland, New Zealand
“Having worn out the 2nd edition to the point of disintegration, I was pleased to learn of this new edition by Rotello and company. The authors have elevated the book to new heights by Rotello’s lucid and precise expository narrative and the incorporation of R.”
Chad Dubé, Associate Professor of Psychology, University of South Florida
"A must-have reference for an aspiring experimental researcher.”
Ryan Guggenmos, Associate Professor of Accounting and Cramer Research Fellow, Darla Moore School of Business, University of South Carolina, USA